The new design of Maruti Suzuki Estilo came in the year 2009 increasing the standard of Maruti Suzuki’s A2 segment and to compete with the competitors vying for the major share in the automobile industry. Maruti Suzuki Estilo has won numerous accolades and laurels from the auto purists for being the most stylish car in its segment. Estilo very soon will be at the top of the sales chart and rule the market leaving all the other cars of the segment very far behind. It combines unique features and a refreshing style. It is a premium product with a fresh new shape and a design which allowed consumers to think beyond the regular offerings in A2 segment. The brand was effectively run with its campaign suitably noted for its eccentricity. The initial campaign of ‘shape your world’ theme and its latest campaign ‘Come Alive’ has been instrumental in create a niche path for Estilo.
Maruti Suzuki Estilo is a compact car from the Maruti Group which is the fresh revamped version of Maruti’s earlier car Zen. Estilo, borrowed from Spanish word for ‘style’ is a combination of European sophistication and Japanese simplicity. Designed to suit Indian conditions, Zen Estilo is roomier than the original Zen and sports a bigger engine. Due to highly good drivability, driving in city is fun with Zen Estilo. Maruti Suzuki Estilo is the car for the youth and is a style icon for them. The advertisements aired on Television where there are robots used instead of people is quite unique. It a great strategy used by Maruti to get the audience reaction towards Estilo.
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