Maruti Suzuki Estilo has a new address-on Facebook! That’s right; the official page on facebook is ‘www.facebook.com/marutisuzukiestilo’. Since its inception, it has managed to capture the hearts and minds of young urban audience around the country with its quiz, contests and lively wall posts. Currently, the Estilo page has 42,814 members in its community which is increasingly growing every coming day.
The page started on October 22, 2010 & centered on Suzuki Estilo’s official theme-‘Take a fresh view of life’. The wall posts have been all about posting interesting ideas to live life differently. Its initial idea was to live a life with an interesting eagerness to live beyond the usual monotony. Be it doing a different thing today, or finding the mantra for beating the Monday morning blues; a courageous step towards perfection, or seeing a fresh view of history through a song; Suzuki Estilo’s official page on facebook showcased a fine display of combing the fun for the user and a suggestion to improve one’s lifestyle.
Come alive quiz
The page encourages users to live a life filled with passion and abundant enthusiasm. A come alive quiz on its ‘come alive’ tab has a set of questions to gauge the ‘come alive’ quotient a user has in his/her life. After completing the quiz, a customized result based in his/her answers is produced, which suggests the user whether they are living a life filled with a joyous force or they need to push themselves to think out of the box.
Contests
A host of exciting contests on the maruti Suzuki estilo’s facebook page has also helped in increasing the membership base to an increasing level every day. With the launch of its new theme & campaign- ‘Come Alive’, the area of contests and quizzes has taken a new turn. While ‘Guess who’s coming alive’ focused on finding the crash test dummies coming alive to be the brand mascots of Suzuki Estilo, the contest ‘What Happens Next’ asked its members to guess the storyline in the upcoming Estilo TV Ads.
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