September 2010 is also the fourth time that company's monthly sales crossed 1 lakh mark. With these record numbers, the company crossed half a million sales mark in the first six months of a fiscal.
Maruti Suzuki's volume in the domestic market grew by 32.9 per cent. In the A2 segment, sales grew by 31.3 per cent while in A3 segment sales were 43.2 per cent higher, as compared to sales in September 2009. The sales growth in the C segment was 66.6 per cent over September 2009. The sales growth in B segment was 17.7% over September 2009.
This spurt of increase in sales exports can be attributed to the fact that the new breed of revolutionary cars like the Maruti Suzuki Estilo and Suzuki A-Star has added much needed sales driven fuel in its market share.
These cars have style and power, Maruti Suzuki’s reliability and highest levels of customer satisfaction seldom seen in any other company’s cars.
The new series of cars have really bolstered the image and reputation of Maruti Suzuki as they have started focusing on the marketing activities of their brands rather than just the sales part of it.
More important is the fact that their social media strategy has taken an upswing on the social media as well. Maruti Suzuki India Limited (MSIL) has taken to the web medium aggressively by posting their official pages on Social Networking sites such as Facebook and Twitter. Their official pages on brands such as Maruti Suzuki A-Star (http://www.facebook.com/marutisuzukiastar) and Maruti Suzuki Estilo (http://www.facebook.com/marutisuzukiestilo) are a big hit with the urban youth these days.
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