Saturday, October 30, 2010

Maruti Suzuki Raid-de-Himalaya

Maruti Suzuki Raid-de-Himalaya is India's toughest and most demanding motorsport rally. It is open to both car and bike enthusiasts and for professional as well as amateur motorsport lovers. Not only does Maruti Suzuki produce stylish cars like the Suzuki Estilo or A-Star, but it also gears for the rough-terrains of the world by producing cars with the caliber of Maruti Gypsy and Suzuki Esteem. 

The participants drive through some of the world's highest motorable roads and passes in the Himalayas like Jalori Pass, Rohtang Pass, Kunzum La, Baralacha La, Tanglang La & Khardung La, through the inhospitable terrains in the Lahual and Spiti valleys in the Ladakh region. Most of the drive is through boulders, snow capped peaks, gushing streams and at times, temperature below -20 degree Celsius. On an average, a participant covers a distance of 300 kms every day in this approximately 1800 km and week-long motoring event.

Every year, more and more people are coming for the Maruti Suzuki Raid-de-Himalaya, many of them from abroad. In 2009, as many as 175+ teams participated in car and bike categories. Maruti Suzuki Raid-de-Himalaya is the only Indian motorsport event listed on the off-road rallies calendar of FIM (Federation Internationale Motorcyclisme), Geneva, Switzerland. Only 12 international motoring events world-wide are listed in this calendar.
The Maruti Suzuki Raid-de-Himalaya is held around October, just before the onset of winters in the Himalayan region.

Some Quick Facts about the 11th Maruti Suzuki Raid-De-Himalaya rally  :
*Highest ever participation of 175+ teams
*Total Distance: 1,800 Km;
*Crosses some of the world's highest passes

The 11th Maruti Suzuki Raid-de-Himalaya runs in these separate versions:
Xtreme: This is the toughest of the lot and is open only to those 4 wheeler drivers who have prior rallying experience and have competed in one of the earlier editions of the Maruti Suzuki Raid-de-Himalaya or Maruti Suzuki Rally Desert Storm.

Adventure Trial: This version is open to those motor-sports enthusiasts who would like to take on the Himalayas but without the tough competition, difficulty and stress involved in the Xtreme. This section would be open only to stock cars and only certain safety related modifications would be allowed in the competing cars. This is where first timers would fit in.

Friday, October 29, 2010

Maruti Suzuki Estilo set to delight Indian market

Maruti Suzuki India is all set to entice the buyers with the all new variant of Maruti Suzuki Estilo. The automaker has launched this new Maruti Suzuki Estilo with 998-cc K-series engine. Revamped, visually upgraded, comfortable and more stylish, the new version is available in a host of new colour options. This 2010 variant of Maruti Suzuki Estilo is priced between 3.2 lakh to 3.96 lakh (both ex-showroom, Delhi).
The all fresh look of the recently launched Suzuki Estilo is not all that Maruti has to offer. This car also claims a fuel efficiency of 18.2 kpl with its 998-cc K-series engine. This small car from Maruti Suzuki India has passed ARAI test and is BSIV & ELV compliant.

While the new MARUTI SUZUKI Estilo with KB-Series engine comes with an upgraded engine, the other accessories and car parts have been given a new touch. For better visibility during winters, this recently launched car has integrated fog lights both at front and rear of the car. The other added options available with this new model of MARUTI SUZUKI Estilo include washers and wipers at ends, ABS and driver airbag.

Adorning the look of a miniaturized family van, Maruti Suzuki Estilo is truly a Spanish expression of style. With aerodynamic body and unique bean shape, this car is designed to match pace with the changing taste and lifestyle of 'Vibrant India'. Besides the stylish look, this new hatchback also has posh-looking two-tone beige/chocolate brown complimentary combination. This combination has been chosen to put in a touch of newness and refreshing feel to the interiors. Even the seat-covers are embossed with new organically designed geometric patterns. Some of the upgraded interior accessories of the new variant of Maruti Suzuki Estilo are digital fuel display, speedometer and new multi function displays.

A perfect combination of comfort, power and pleasure, the refreshed and new model of Maruti Suzuki Maruti Suzuki Estilo with KB-Series engine has new transmission technology. The new Maruti Suzuki Estilo forms a part of A2 compact segment of Maruti Suzuki cars.

Thursday, October 28, 2010

Maruti Suzuki clocks record sales in September 2010

Car market leader Maruti Suzuki India Limited sold a total of 1,08,006 vehicles in September 2010. This includes 12,858 units for export.This is the highest ever total monthly sales by the company. Previous highest was 1,04,971 units in August 2010. The company had sold a total of 83,306 vehicles in September 2009.
September 2010 is also the fourth time that company's monthly sales crossed 1 lakh mark. With these record numbers, the company crossed half a million sales mark in the first six months of a fiscal.

Maruti Suzuki's volume in the domestic market grew by 32.9 per cent. In the A2 segment, sales grew by 31.3 per cent while in A3 segment sales were 43.2 per cent higher, as compared to sales in September 2009. The sales growth in the C segment was 66.6 per cent over September 2009. The sales growth in B segment was 17.7% over September 2009.

This spurt of increase in sales exports can be attributed to the fact that the new breed of revolutionary cars like the Maruti Suzuki Estilo and Suzuki A-Star has added much needed sales driven fuel in its market share.
These cars have style and power, Maruti Suzuki’s reliability and highest levels of customer satisfaction seldom seen in any other company’s cars.

The new series of cars have really bolstered the image and reputation of Maruti Suzuki as they have started focusing on the marketing activities of their brands rather than just the sales part of it.
More important is the fact that their social media strategy has taken an upswing on the social media as well. Maruti Suzuki India Limited (MSIL) has taken to the web medium aggressively by posting their official pages on Social Networking sites such as Facebook and Twitter. Their official pages on brands such as Maruti Suzuki A-Star (http://www.facebook.com/marutisuzukiastar) and Maruti Suzuki Estilo (http://www.facebook.com/marutisuzukiestilo) are a big hit with the urban youth these days.

Wednesday, October 27, 2010

Taking a fresh view of life-Maruti Suzuki Estilo

"If you want to truly understand something, try to change it."  ~Kurt Lewin

Imagine walking to a nearby mall instead of driving there. Imagine wearing a pink shirt today instead of the usual colors. Imagine going for a completely different hairstyle than what the socially acceptable hairstyle is. Imagine..Living a fresh life!!

The current theme of Maruti Suzuki-‘Take a fresh view of life’ implies not only the change in way how we think; its also the change in the way we look at things differently. It means, to be modern, stylish, aggressive and living life to the fullest.

Why do we do what we always do? What is it that makes us angry, sad, furious or happy? Is there any way through which we can define our emotions? These are some of the answers we have always wanted to ascertain during some point of our lives.

Living differently means to do things differently. Its doesn’t mean to change your lifestyle completely. It only means to try living the fullest of your lives.

Cooking a dish today, pampering you after a long time, being happy, and going out in the park seeing the sun on your face and birds flying away. It is with this theme in mind that the current sensation-Maruti Suzuki Estilo, has positioned itself. Urban, young and sophisticated; Suzuki Estilo is the perfect car for that perfect rainy day when you want to drive along the misty hills and soak under the beautiful rain drops. Or that sunny day along the highway when you want to just go on the longest drive on the highway.
Powerful, elegant and truly stunning; it’s the perfect getaway car for your loved ones and family members. So, go out and truly enjoy what nature has given us.

Tuesday, October 26, 2010

Maruti Suzuki Zen Estilo: A fresh driving experience

Maruti Suzuki has recently revamped the Zen Estilo to provide its customers a whole new fresh and a delightful experience. The Zen Estilo provides a class defining experience in terms of comfort and style. The car boasts of its bold styling and aerodynamics looks. The car has dynamic headlights, sculpted fog lamps that add more class to the overall look of the car. The all new Zen Estilo also has body coloured door handles, stylish wheel caps and body side mouldings.

The interiors of the cars have been uniquely designed so as to offer more room and more storage space to the passengers. The car also has advanced foldable rear seats. The illuminated instrument cluster with silver lining is delightful to watch. With its colour coordinated seat fabric, adjustable head rests and remote fuel lid opener, the car provides a rich experience. With electronically adjustable ORVMS, one can also adjust the mirrors from the inside by just the push of a button.

The A-Star comes with all the modern safety features such as ABS, Side Door Beams, High Mount Stop Lamp, Front Wiper (2 speed + intermittent), Back Door Defogger, Steering Lock. The car has minimum turning radius of 4.6m which makes it easy to ride on the city roads. The car provides an amazing fuel efficiency of 18.2 Kmpl. Since the car has high power to weight ratio, the car offers a class defining pickup. All new Zen Estilo also is mounted with electronic power steering which offers better handling.

The Anti-theft security alarm ensures car safety. The Zen Estilo has a KB10 engine which includes an all plastic engine manifold, a smart distributor-less ignition system with dedicated plug top coils and advanced injectors plus an innovative rocker-less DOHC shaft. With the latest technologies being used, the all new Zen Estilo is all set to give a huge to competition to the other cars in the same segment.

Saturday, October 23, 2010

New Maruti Suzuki Estilo- Engine Specifications

The new Maruti Suzuki Estilo is set to stir up competition in the small car space. In its second avatar, after having been around for three years, the new car looks like its making a strong comeback and powering it this time around is the fantastic KB 10 series engine that does duty under the A-Star's hood as well.

The KB 10B petrol engine is a 998cc, 3 cylinder unit that has a high compression ratio of 10:1 and delivers 68PS @ 6200 rpm and a noteworthy torque of 90Nm@3500 rpm. Its peppy nature is more suitable for a young car like the Estilo, which was earlier powered by the 1.1 litre petrol mill that powers the Wagon R. With the inclusion of the KB 10 engine, the Estilo has gone from being an everyday commuter car to a fun hatch that has a younger appeal.

The lightweight aluminium engine boasts of low NVH levels, enhanced fuel efficiency and linear performance throughout the powerband. Salient features of the KB10 engine include an all plastic engine manifold, a smart distributor-less ignition system with dedicated plug top coils and advanced injectors plus an innovative rocker-less DOHC shaft. The engine has been further optimized by using light weight pistons and nutless conrods. All this has lead to the engine having a dry weight of just 47 kilograms.

Mated to the KB 10 series engine is a revised gearbox which not only enhances the driving appeal of the vehicle but functions a lot better than its predecessor. This change is mainly attributed to the replacement of the mechanism that was earlier driven by rods. In the new gearbox, the mechanism uses cables to provide for a smoother and more precise change.

Friday, October 22, 2010

Estilo Carathon gears for the next lap !!

After creating a refreshing buzz in Bangalore, Mangalore, Hyderabad and Visakapatnam, Maruti Suzuki Estilo Carathon is now going further south to Chennai, Coimbatore and Madurai. Estilo Carathon   - A treasure hunt which is organized by Maruti Suzuki India limited will be held in these cities on the 19th of Sept 2010.

In Karnataka and Andhra Pradesh, the turnout of Maruti Estilo owners at the event was huge and everyone had an amazing time. While following strict driving and safety rules and regulations set out by the organizer, the participants drove through the city following the trail given to them. The task gave them a unique opportunity to explore the city in their Suzuki Estilos with their family members as co-participants.

The treasure hunt was followed by a fun time together in which participants took part in games as families and as individuals and won prizes. The event concluded with the prize distribution ceremony in which many individuals & families walked away with great prizes.

It was a unique and delightful experience for everyone who participated. The event was not only a refreshing break for everyone from monotonous city life, but it also gave them an opportunity to bond with other people and make new friends. As the cars drove through each of the cities, the participants also got a chance to experience their Estilos’ powerful K-series engine and smooth transmission and other features. Keeping in mind the Estilo philosophy, the event was designed to let the participants experience their city in a fresh new way. It was also a fresh new way of spending a Sunday.

Maruti Suzuki India Limited believes that its customers are a part of its family and bonding with family is always a delightful experience. The event which is a part of this bonding initiative will now be held in Chennai and the organizers hope to recreate the magic and make the experience as wonderful as it was before.